vol. 5 issue 3 - May 2022

Deliverables for J.J Bosley:

Chatham Green

Subtle White

While the first impression may be that the green and white color scheme is solely inspired by the financial industry, it's actually based upon the branding of Chatham Village, the Pittsburgh neighborhood where his office is located.

The logo for J.J. Bosley is simple, but carries subtle hints to both the financial industry as well as the city of Pittsburgh. First and foremost are the three peaks representing the three specialties of the firm: accounting, financial planning, and tax preparation. They also represent the rise and fall of the market, the hills and valleys of the region, and the iconic fountain at the confluence of Pittsburgh's three rivers. The large P, with an ever so gentle wave, represents a towering flagpole situated at the center of the neighborhood.

Would you like to know more? Let's Talk.

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