{ design .html last updated: 10-13-2020 @ 16:15 }

"Indifference towards people, and the reality in which they live, is actually the one and only cardinal sin in design."

— Dieter Rams—

logo for JJ Bosley, CPA

Client : J.J. Bosley , CPA

Project : Logo Creation

Specifics : Full creative control (seriously!) The sole direction was to avoid dollar signs & tacky financial symbolism.

Result :

The peaks have several meanings: the Mount Washington neighborhood in which his office is located; the rise and fall of the financial market; and when looked at as a whole, the iconic fountain at the confluence of Pittsburgh's three rivers.

Blue by Marissa Festa

Client : Marissa Festa

Project : Album Art

Specifics : Capture the spirit of a talented local singer

Result :

Marissa's deeply moving lyrics and powerful, emotional vocal presence make her stand out as brightly as her eyes, so clearly they had to be the focal point . I isolated them, then converted the rest to grayscale, while adding almost imperceptible tears to create a brave, bold image that illustrates her indomitable spirit.

Blue by Marissa Festa

Client : N/A

Project : Typography

Specifics : I wanted to experiment with typography so I took a word, ego, and created this to represent it.

Result :

A cold slab of steel with sharply cut edges on the letters gives this a hard and unflinching feel at first. Upon closer review in the SVG file (click me) you'll see depth , softness and hidden imperfections , along with a distressed leather look that shows vulnerability and hidden weaknesses .

Evgeni Malkin Mosaic

Client : ThePensandthepen

Project : Malkin Mosaic

Specifics :In early 2011, I started a Facebook page to merge my two passions: creativity and the Pittsburgh Penguins . I've created fan art celebrating our favorite players and big moments in their careers. One of them was a crowd-sourced project, in the mold of the Mario Mosaic, to drive up engagement, utilizing user-submitted photos for a mosaic celebrating Evgeni Malkin's 1, 000th NHL point.

Result :

Followers sent in hundreds of photos - some that they took, as well as some of their favorite stock photography - causing engagement to increase significantly and an increase in following.

Evgeni Malkin Mosaic


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