{ writing .html last updated: 10-09-20 @ 13:36 }

“When I sit down to write... I do not say to myself, ‘I am going to produce a work of art.’ I write it because there is some lie that I want to expose, some fact to which I want to draw attention, and my initial concern is to get a hearing.”

— George Orwell—

The 2018 Indiana County Fair      

Over the past few years I've developed a great working relationship with Jeremy from dDaniel Advertising of Beaver Falls, PA. I've become his go-to-guy regarding the press for the Indiana County Fair.

This was my first project for him and being born and raised just outside of downtown Pittsburgh, rural life was alien territory to me. I started with a deep dive into the demographics of the area and the history of the headlining band - High Valley - enabling me to tell a relatable and intriguing story that lead to attendance figures that outpaced neighboring fairs.

Indiana County Fair logo
A Chatham Village porch

"Growing Up Chatham"      

I was lucky enough to grow up at just the right time - just before kids became distracted with smartphones and screens - and in just the right place: Chatham Village. It was an absolutely idyllic childhood filled with adventures in the woods; street hockey and football in the fall and winter; and whiffle ball in the spring and summer. It's not hyperbole to describe it as damn near Rockwellian.

As a member of the Village's Communications Committee I've made it my mission to solidify this secluded little enclave, right outside of downtown Pittsburgh, as the perfect place to raise a family.

Consumer Portfolio Services      

This is another project I did for dDaniel Advertising. They wanted ideas for a script featuring Jerome Bettis. Their client, Consumer Portfolio Services, provides car loans to sub-prime buyers, including those in open bankruptcy.

My script featured a man down on his luck, waiting for a bus because he couldn't afford a car. Enter Jerome Bettis and his friendly advice about CPS.

dDaniel Advertising logo

Recommendations:

"Luke was a highly valuable asset to my team at DICK’S Sporting Goods. Supporting the content team, he approached every project given to him with care and extreme enthusiasm. Luke thrived in our fast-paced eCommerce retail environment and was able to respond well to constant changes in priorities and direction."

--Kirstin Pollock,
DICK'S Sporting Goods

"I could always count on him to complete an assignment on time. Having to learn the functionality of several learning management systems, Luke has proven that he is a quick learner. He also had several opportunities to demonstrate his creativity as well when enhancing online instruction. With his outgoing personality, he possesses strong interpersonal skills."

--Colleen Salvatore,
Lincoln Learning Solutions

"I'm truly a fan of Luke. He's been a valuable freelance asset to our company, dDaniel Advertising Agency. I've trusted Luke with many copy-writing projects and he nails it every time."

--Jeremy Paulovich,
dDaniel Advertising

Ready to collab on something epic?
Let's talk.