vol. 5 issue 3 - May 2022

Deliverables for ThePensandthepen:

Stainless Steel

Vulcanized Black

Pittsburgh Gold

In late 2010 I began ThePensandthepen, a standalone WordPress blog, to combine my two greatest passions: the Pittsburgh Penguins and creativity. I wanted to focus on writing hockey-themed articles, sharing fan art, and providing a family-friendly platform for fans of all walks of life. As I began preparing for my graduate studies at Duquesne University I decided to convert it to a Facebook fan page. My goal was to give fans from all over the world the in-arena experience; to make them feel as though they were sitting right next to me for every big save and incredible goal.

The color scheme was a no-brainer: black and gold to match the team colors and a shimmering stainless steel gradient as a tribute to Mellon Arena's infamous dome.

When it came to the logo I wanted something fun and personable; something that would be recognizable and memorable, and something that would immediately bring back memories of hockey nights in Pittsburgh under the dome.

I also wanted something with a playful, welcoming vibe. With such vitriolic content and hateful comments on other hockey pages, I wanted ThePensandthepen to be different. I wholeheartedly agree that hockey is for everyone and I wanted my page - and the logo - to embody that ideal.

After the Penguins were eliminated from playoff contention in 2018 we followed along with the Vegas Golden Knights and beloved former Penguins Marc-Andre Fleury and Ryan Reaves. A mid-game GIF created such a buzz that our following doubled in a matter of days and garnered tens of thousands of reactions. It has since reached nearly 1.1 million people.

One of the things that sets me apart from other Facebook fan pages, aside from the founding ideals mentioned above, is the wallpaper section. Whether it was to celebrate career milestones, Stanley Cup Championships or to honor fan favorites who were moving on you'll find them here. Nothing has consistenly generated as much reach and attention to our community as these do.

Would you like to know more? Let's Talk.

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