Click HERE for a live preview of the next update.

Graphic Design

My Design Philosophy

As the famous industrial designer Dieter Rams said: "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design." I couldn't agree more. Design, obviously, is not just about revving up Adobe and cranking out some slick looking artwork; it succinctly tells a story about who the subject is and what they're all about. Whenever I begin a new project - before I look at branding guides and color schemes and basic sketches - I first want to get to know the subject as deeply and meaningfully as possible.

Who are they? What do they stand for? What messsage(s) are they trying to convey. Graphic Design should be rooted in reality, so I want to know the subject on a very real basis. The more I know about them, the easier it is for me to tell their story.





Branding





Digital Design





Typography





Logo Design





Miscellaneous Design





After Effects





end.






Branding


Digital Design









Typography

Logo Design

Miscellaneous Design

The Letter R styled for Adobe's 36 Days of Type event

Adobe's 36 Days of Type - R

This was created for Adobe's 36 Days of Type event. The letter R happened to coincide with the start of the American Revolution. I used a handwritten typeface, manipulated some of the points to make it look more rough, and then used the Betsy Ross Flag as a clipping mask.
"Evolution" at the bottom forms a play on words between the Revolution that brought about American Liberty, and the evolution of American culture.

For a closer look, please click here.

The Letter R styled for Adobe's 36 Days of Type event

The EGO Series

I used a handmade overlay with toned down opacity to create the brushed steel texture, and then I used various drop shadows, layers with inner and outer glow filters, and manipulating various points within the letters to give the crimped look of slight imperfections in the punched out lettering.

To see the whole series click here .

After Effects





Copywriting

My Writing Style

I take the same approach to copywriting as I do with graphic design, as described above. I want to get to know the subject as deeply as possible. Whether I’m writing a press release about a recent event, writing an op-ed piece on current events, or copy about a product in an attempt to tickle the buying bone of someone on Cyber Monday, getting to know the subject and the target is the first step. If you know what makes them tick – how the intended reader thinks - you can craft copy that will convert.

I’ve believed the saying “the pen is mightier than the sword” for as long as I can remember. I’ve always loved writing – both as a way to express myself and as a storyteller. Words have power. Words have meaning, words have started wars, changed the course of human events, and the written word can make or break you. It is absolutely crucial to find just the right word to tell your story. If it’s clumsily written it can – and probably will – be misconstrued.



My Writing Style

I take the same approach to copywriting as I do with graphic design, as described above. I want to get to know the subject as deeply as possible. Whether I’m writing a press release about a recent event, writing an op-ed piece on current events, or copy about a product in an attempt to tickle the buying bone of someone on Cyber Monday, getting to know the subject and the target is the first step. If you know what makes them tick – how the intended reader thinks - you can craft copy that will convert.

I’ve believed the saying “the pen is mightier than the sword” for as long as I can remember. I’ve always loved writing – both as a way to express myself and as a storyteller. Words have power. Words have meaning. Words have started wars, changed the course of human events, and the written word can make or break you. It is absolutely crucial to find just the right wording, nuance and delivery to tell your story. If it’s clumsily written it can – and probably will – be misconstrued.


Education

  • Point Park University: B.A. in Advertising & Public Relations (3.33 GPA)
  • Duquesne University: M.S. in Multimedia Technology (3.96 GPA)

Skills

  • Adobe Creative Suite
    • Photoshop
    • Illustrator
    • InDesign
    • Xd
    • After Effects
  • Blender
  • MS Office
  • InVision
  • Typography & Iconography
  • HTML
  • CSS Grid
  • Bootstrap
  • JavaScript
  • XML

Indeed Graphic Design Skills Assessment
Click here for the web-based results.

Let's Talk